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Joanna Pietrzak, Associate Professor
position:
duties:
Head of Department
phone:
058-523-1241
secretary's office phone:
1390
room:
333
e-mail:
Other duties:
Career
- 2002 Habilitation. Dissertation "Factors Determining Competitive Edge in Retail Banking"
- 2003 Professor UG
- since 2005 till today - Head of Department of Marketing
- 2005-2011 Head of studies: "International Marketing" and "International Marketing Strategies"
- 2008-2012 Deputy Director of the Institute of International Business
- 2011-2014 Head (Poland) of international research project "Developing New Distribution Skills for SMEs and HEI students"
- since 2012 - lecturer at Vorarlberg University of Applied Sciences, Dornbirn, Austria
Publications
Research interests
- International Marketing
- Competitive Strategies in the Financial Sector
- Wealth creation mechansms in Central and Eastern Europe
- Private banking
- Intangible assets in international competition
- Export Marketing
- Brand Management
Other
- 2000-2005 Member of the sSupervisory Board of FAZER Polska
- WWF member since 2007