DigiMates

Joanna Bednarz, Associate Professor

unit:

Department of International Business
Division of International Trade

position:

duties:

Head of Department

phone:

058-523-1364

secretary's office phone:

1390

room:

337

e-mail:

joanna.bednarz@ug.edu.pl

WWW:

Other duties:

Erasmus+ Program Coordinator, member of the Faculty Council, member of the Economics and Finance Discipline Council, member of the UG Publishing Council

Career

from May 2015 - Associate Professor
27.11.2014 - habilitation colloquim (J. Bednarz, Konkurencyjność polskich przedsiębiorstw na rynkach europejskich na przykładzie wybranych branż, Wydawnictwo Uniwersytetu Gdańskiego, Gdańsk 2013)
from 2004 - PhD degree (thesis: Marketing modelling of consumption goods market. Study based on the example of fat industry market in Poland)
1997-1998 - Master en sciences de gestion approfondies, post-graduate studies organized by Groupe HEC de Paris and Business School of Warsaw University of Technology
1997-2004 - working in FMCG enterprises
1991-1997 - studies in the University of Gdansk (MSc degree, diploma on "Factoring as a method of short term financing in Polish and French practice")

Publications

https://www.researchgate.net/profile/Joanna_Bednarz

https://repozytorium.bg.ug.edu.pl/info.seam?id=UOGa5d092555dc24628a58303755e8e88c5&affil=&lang=pl

Research interests

Competitiveness of enterprises
Internationalisation of companies
Product management
Brand management
National branding
Consumer behaviour

Other

Member of the Editorial Board of the University of Gdańsk Publishing House

Head of the Scientific Council of the Polish Economic Society in Gdańsk

Member of IESE Business School Alumni Association, University of Navarra